De analytics do site ao relatório semanal de crescimento

Zero combina PostHog e Plausible e separa mudanças reais de conversão de falhas de medição.

experimente
O Zero conecta:PostHogPlausibleNotionSlack

Qual é o problema

Teams often have both a lightweight website analytics tool and a deeper product analytics system. The problem is not access to numbers; it is reconciling them, selecting the meaningful changes, and recognizing when instrumentation failed. Zero performs that weekly analysis and writes a report that is explicit about evidence and uncertainty.

Como o Zero resolve

Passo 1: conecte suas ferramentas

PostHog
PostHog
Obrigatório
PostHog. Supplies events, paths, cohorts, properties, and funnels.
Conectar
Plausible
Plausible
Obrigatório
Plausible. Supplies website traffic, acquisition cuts, pages, and conversion goals.
Conectar
Notion
Notion
Opcional
Notion. Supplies experiment context and stores the reviewable report.
Conectar
Slack
Slack
Opcional
Slack. Optionally delivers an approved team summary.
Conectar

Passo 2: peça ao Zero

@Zero every Monday, compare the last complete week with the prior week in Plausible and PostHog. Report only material traffic, signup, and funnel changes. Cross-check tracking health, use Notion release notes for context, and draft a concise report. Do not claim causality without evidence.
experimente
Zero compares complete periods across both tools
It aligns time zones, filters incomplete days, and checks top-line traffic and goal movement.
Zero drills into material changes and data quality
PostHog paths and properties explain behavior while Plausible cuts validate acquisition changes and instrumentation checks isolate broken data.
Zero writes the narrative for review
Notion receives a concise source-linked report; Slack delivery remains optional.

Passo 3: leve mais longe

Open an instrumentation issue
Turn a confirmed tracking gap into a scoped task.
@Zero draft a Linear issue for the missing pricing plan property with impact, start time, and affected events.
experimente
Deep-dive one movement
Ask for the segment cuts behind a high-value signal.
@Zero break down the signup-conversion lift by landing page, source, device, and new versus returning visitors.
experimente
Publish the approved summary
Post only after the owner reviews the interpretation.
@Zero post the approved five-bullet summary to the growth Slack channel with a link to the Notion report.
experimente

Dicas para melhores resultados

●Compare complete periods in the same time zone.
●Define volume and movement thresholds so normal noise stays out.
●Treat tracking health as a separate section, not a user-behavior conclusion.